宇和岛牛鬼祭（Uwajima Ushioni Matsuri）是爱媛县南部最标志性的夏季节庆。祭典的绝对主角是"牛鬼"——身长可达6米的巨型纸糊牛魔彩车，由众人抬着在街道上浩浩荡荡地游行，热闹非凡。相传牛鬼拥有驱除瘟疫与邪祟、守护这座港城的神力。为期三天的节庆同时融入了宇和岛享誉已久的"斗牛"（とうぎゅう）表演——两头公牛以相扑的方式在专用竞技场内顶角较劲，场面扣人心弦。最终，一场盛大的烟火秀在宇和岛湾上空绽放，为整个节庆画上华彩的句点。
- Type
- Festival
- Category
- Matsuri
- Season
- Summer
- Month
- July (22–24)
- Region
- Shikoku
- Prefecture
- Ehime
- City
- Uwajima
Highlights
- ◆Iconic six-metre bull-demon ushioni portable floats
- ◆Traditional tōgyū bull-sumo fighting matches
- ◆Grand fireworks display over Uwajima Bay
- ◆Mikoshi shrine procession through historic castle-town streets
- ◆Local seafood stalls and Uwajima tai-meshi rice dishes