The Matsuyama Matsuri, held over three days in August, is Ehime Prefecture's largest summer festival and concludes with a major fireworks display over the Ishite River and surrounding city areas. The festival is famous for its unique Yakyu-ken Odori (baseball-themed dance), in which thousands of participants parade through the streets before the evening fireworks finale. The combination of folk dance, food markets, and a sky lit with colour makes this a quintessential Shikoku summer experience.
- Type
- Festival
- Category
- Fireworks
- Season
- Summer
- Month
- August
- Region
- Shikoku
- Prefecture
- Ehime
- City
- Matsuyama
Highlights
- ◆Festival finale fireworks over Matsuyama city centre
- ◆Famous Yakyu-ken Odori dance parade with thousands of participants
- ◆Three-day celebration with food stalls and craft markets
- ◆One of Ehime's most attended annual summer events
- ◆Matsuyama Castle illuminated in the distance during the display